Something delicious is cooking at the Bakery. Bakery Design that is!
After graduating from Bezalel Academy of Art and Design in Jerusalem in 2009, Gil Sheffi, Ran Amitai and Gilli Kuchik formed a vibrant collaborative, Bakery Design. Since then their fluid, modular forms have garnered much attention on the international stage. And now, having recently launched their own Etsy site, they are poised to take the US by storm.
What attracted me to Bakery Design’s work was what appeared to be a vital rethinking of the everyday object through a deliberately limber approach to design. Indeed, these “Bakers” believe that true innovation is achieved through “hands on experimentation with materials and technologies” combined with an open-ended mindset about the results. Sometimes guiding the material, sometimes letting the medium direct them, Bakery Design gains new heights of functionality and form. I think you will agree that the results are as dynamic as the process itself.
The Nature of Material is a series of stackable furniture folded from a laser cut aluminum sheet. The very act of folding the legs creates a reciprocal bending effect in the seat so that the whole piece is continually mindful of the creative process.
Industrial Upholstery seeks to explore a new approach to upholstery by employing industrial logic. Here the upholstery acts as a mold for the construction, leading to a whole new upholstered aesthetic.
By adding flexible components to the joints, Elastic Wood plays with the traditionally rigid quality of wood.
Created by heat pressing a non-woven fabric into the texture of stone, Rock, Paper deals with the duality of Jerusalem stone as a representation of the city.
Perhaps more than the descriptions, nothing captures the essence of Bakery Design’s work more succinctly than these “process and production” shots.
all photos copyright Bakery Design
