lab 71

April 18, 2013

Concept, design, styling, photography by Frieda Mellema = Lab 71, a place of beauty and inspiration, where you can also shop (my favorite kind).

Found via Facebook, the photographs of Frieda Mellema are instantly captivating. Delicate, light, and feminine, they have a wonderful sense of movement. Richly storied, they possess an air of everyday fantasy, that seems to celebrate the joy and adventure in even the smallest thing. Intimate, they draw you in, like a whispered conversion between friends.

The individual goods in Frieda’s shop also have a deeply personal, whimsical feel. They are mini treasures handmade for only you. (I myself am coveting her jolly tablecloths with bouncing orange orbs.)

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